Tuborg Nul — Cross-Media Campaign

One of my early projects involved creating a campaign for Tuborg Nul, Tuborg’s alcohol-free beer. The task was to develop a concept that could position the product as a modern, relevant choice for a younger target audience — without losing the brand’s iconic identity.

The result was a cross-media campaign combining a promotional video with a dedicated landing page. The video served as the core campaign narrative, designed to capture attention and convey the lifestyle and values behind the product. The landing page functioned as a digital hub — tying together brand storytelling, product information, and campaign messaging in a cohesive online experience.

As part of the project, I also directed, photographed, and edited the campaign visuals. These images became key elements in the campaign’s visual identity and are the main documentation of the final concept.

This project was a valuable introduction to campaign strategy, digital design, and cross-platform thinking. It taught me how to translate a core concept into visual communication across different formats while staying aligned with brand tone and audience expectations.